That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52 percent of broadband-enabled U.S. homes have at least one TV connected to the internet.
From the article "Half Of U.S. Homes Have Access To SVOD Services, Says Nielsen" by Troy Dreier.
Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...
First IoT Purchase? Security Cameras. Internet-connected security cameras are likely the first smart home purchase consumers make. So says a report from Parks Associates which notes that 9 percent of...
The significant factor for IoT is that it is being integrated into all facets of the digital ecosystem including IPTV. IoT is driving the reinvention of consumer technologies. Connected products are t...
Global energy market research and consulting firm Parks and Associates issued a whitepaper analysing the global market for the Internet of Things (IoT). The whitepaper Top 10 Consumer IoT Trends in...
