Smart home products provide us with numerous benefits to make our lives more convenient. However, that convenience can come with a price.
It’s no secret that in spite of the benefits of smart home products, they can also be prone to hacking. This isn’t lost on consumers.
According to Parks Associates, 79% of US broadband households are concerned about data security or privacy issues. These concerns are no doubt fueled by horror stories of hackers speaking to people through their smart home cameras.
From the article "Hacker Turns Up Nest Thermostat, Plays Vulgar Music Through Family’s Camera" by Steve Karantzoulidis.
EnergySage announced today that John Gingrich, senior vice president of strategic partnerships, will present at the Parks Associates 2016 Smart Energy Summit: Engaging the Consumer, taking place Febru...
Parks Associates is an internationally recognized market research firm specializing in emerging consumer technology products and services. The company’s expertise includes the Internet of Things (IoT)...
In June, Parks Associates released a study that found video-streaming services in the U.S. will see revenue jump from $9 billion in 2014 to $19 billion in 2019. The company reported that 57% of househ...
On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...
