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September 24, 2019
Smart home products provide us with numerous benefits to make our lives more convenient. However, that convenience can come with a price.
It’s no secret that in spite of the benefits of smart home products, they can also be prone to hacking. This isn’t lost on consumers.
According to Parks Associates, 79% of US broadband households are concerned about data security or privacy issues. These concerns are no doubt fueled by horror stories of hackers speaking to people through their smart home cameras.
From the article "Hacker Turns Up Nest Thermostat, Plays Vulgar Music Through Family’s Camera" by Steve Karantzoulidis.
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...
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