Smart home products provide us with numerous benefits to make our lives more convenient. However, that convenience can come with a price.
It’s no secret that in spite of the benefits of smart home products, they can also be prone to hacking. This isn’t lost on consumers.
According to Parks Associates, 79% of US broadband households are concerned about data security or privacy issues. These concerns are no doubt fueled by horror stories of hackers speaking to people through their smart home cameras.
From the article "Hacker Turns Up Nest Thermostat, Plays Vulgar Music Through Family’s Camera" by Steve Karantzoulidis.
“That’s increasingly where the money is,” said Jennifer Kent, vice president of research at Parks Associates. She said these days, a TV’s worth is tied to its streaming platform. Walmart’s private...
According to Parks Associates' latest security dealer survey, familiarity with the Matter standard among dealers has increased to 24% in 2023, up from 16% in 2022. However, there's still a signifi...
Nearby is a chart shared in a recent Parks Associates release indicating the price/ value customer satisfaction rates for various technologies. The news release summarizes their findings as fol...
Research from Parks Associates has found both rising demand from residents and increased interest from property managers in smart access solutions. From the article, "2023 Trends and 2024 Predictio...
