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September 24, 2019
Smart home products provide us with numerous benefits to make our lives more convenient. However, that convenience can come with a price.
It’s no secret that in spite of the benefits of smart home products, they can also be prone to hacking. This isn’t lost on consumers.
According to Parks Associates, 79% of US broadband households are concerned about data security or privacy issues. These concerns are no doubt fueled by horror stories of hackers speaking to people through their smart home cameras.
From the article "Hacker Turns Up Nest Thermostat, Plays Vulgar Music Through Family’s Camera" by Steve Karantzoulidis.
Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...
Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...
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