Providing market intelligence for more than 35 years

In The News

GPS trackers are leaking info on your kids: What to do

A growing number of consumers (79%, according to Parks & Associates research), are concerned about privacy in their smart devices. CNET has made privacy and security a much bigger factor when reviewing and rating the best smart home devices. We now have a senior editor, Ry Crist, who has a special focus on security and privacy across the smart home. So, stayed tuned to CNET for more on this important topic.

From the article "GPS trackers are leaking info on your kids: What to do" by Alison Rayome.

Previously In The News

Parks: 23% Of US Millennials Opt For OTT-Only

In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates. The research firm said the figure compares to a national average of jus...

Wi-Fi To Shackle Growth Of Mobile Data Revenues In The U.S., Parks Predicts

Wi-Fi and other connective technologies will shackle the growth of mobile data revenues in the U.S. for at least the next few years, Parks Associates predicted. The market research firm said worldw...

Parks Associates: US OTT Adoption Up 12%

The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates. The research firm said that both...

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...