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November 17, 2016
Consumer interest in UAVs has been less than anticipated by the industry, and the Karma recall isn't going to improve that, observed Brad Russell, a research analyst with Parks Associates.
Less than 5 percent of U.S. broadband households own a drone, and less than 4 percent said they were interested in owning one at the beginning of the year, he noted.
"Negative drone stories in the press and mechanical failures, such as GoPro's recent troubles, are likely stifling consumer interest outside of film and video professionals and enthusiasts," he told TechNewsWorld.
From the article "GoPro's Drone Initiative Crashes With Karma Recall" by John P. Mello Jr.
While home speakers, as well as the use of AI assistants on smartphones and tablets, figure centrally into the voice shopping market, there is also great potential in the automobile market. A study by...
Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...
“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...
According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...
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