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November 17, 2016
Consumer interest in UAVs has been less than anticipated by the industry, and the Karma recall isn't going to improve that, observed Brad Russell, a research analyst with Parks Associates.
Less than 5 percent of U.S. broadband households own a drone, and less than 4 percent said they were interested in owning one at the beginning of the year, he noted.
"Negative drone stories in the press and mechanical failures, such as GoPro's recent troubles, are likely stifling consumer interest outside of film and video professionals and enthusiasts," he told TechNewsWorld.
From the article "GoPro's Drone Initiative Crashes With Karma Recall" by John P. Mello Jr.
Netflix and Amazon’s Prime Video, two of the streaming industry’s pioneers, boast the most loyal subscribers, according to a study by research firm Parks Associates. The evolving streaming landscap...
The number of U.S. ad-supported streaming households that report having recently used an ad-supported video-on-demand (AVOD) or free, ad-supported streaming (FAST) service leapt to 41% in this year’s...
Data and Privacy Protections: Building a Trusted Smart Home, co-hosted Park Associates and Iris Powered by Generali, provides insight into the changing relationship that brands and service providers n...
In October, research firm Parks Associates said in the past month, 31% of U.S. households reported watching an ad-supported video on demand or a free ad-supported streaming service – a 13% increase fr...
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