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September 28, 2015
Apple TV—and to a lesser extent, Amazon Fire TV—may steal most headlines, but Chromecast outsold them both by a significant margin in 2014, according to Parks Associates. The $35 Chromecast dongle, of course, isn’t quite the same type of device as the Apple TV or the Fire TV, but they all share one crucial function: the ability to put your favorite streaming video apps on the best screen available (which is usually in your living room).
From the article "Google wants to DJ your next party with a new Chromecast for music" by Adam Epstein.
Among U.S. broadband-enabled homes, 59 percent have a subscription to Netflix, Amazon, or Hulu. While it's no surprise that those are the most popular streaming video options, research from Parks Asso...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...
Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...
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