Apple TV—and to a lesser extent, Amazon Fire TV—may steal most headlines, but Chromecast outsold them both by a significant margin in 2014, according to Parks Associates. The $35 Chromecast dongle, of course, isn’t quite the same type of device as the Apple TV or the Fire TV, but they all share one crucial function: the ability to put your favorite streaming video apps on the best screen available (which is usually in your living room).
From the article "Google wants to DJ your next party with a new Chromecast for music" by Adam Epstein.
Dealers have a tremendous opportunity to benefit from smart home technology as consumers have started to take an interest in it — with more than half of the population excited about the technology, ac...
Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...
Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
