Apple TV—and to a lesser extent, Amazon Fire TV—may steal most headlines, but Chromecast outsold them both by a significant margin in 2014, according to Parks Associates. The $35 Chromecast dongle, of course, isn’t quite the same type of device as the Apple TV or the Fire TV, but they all share one crucial function: the ability to put your favorite streaming video apps on the best screen available (which is usually in your living room).
From the article "Google wants to DJ your next party with a new Chromecast for music" by Adam Epstein.
Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...
“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...
