Google first tested the potential of its streaming media technology with Chromecast, a $35 dongle that can be plugged into a television set to enable people to access digital video services such as YouTube or Netflix. Chromecast was introduced in 2013 and has become a huge success for the online search company. According to Parks Associates the device has emerged as the number two media-streaming device in the US, capturing 20 percent of sales to American homes with broadband access during the first three quarters of last year.
In yesterday’s trading Google shares fell 1.9 percent to $519.46, leaving the company with a market capitalisation of $358.23 billion. The current consensus estimate suggests that investors should buy equity in the company.
From the article "Google share price: Company expands Chromecast technology to target home audio" by Farquar McIntosh.
Peacock’s trick to keep subscribers coming back? Emails—billions of them The annual churn rate across streamers in the US in the 12 months ending in June averaged 47%, according to Parks Associates...
46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES In the United States, 46% of households have five or more services, and 22% have eight or more streaming services, according to Par...
Shipshape Adds Two of Leading Manufacturers of Smart Sump Pumps to their Integrated Smart Home Ecosystem According to research from Parks Associates and Connectivity Standards Alliance (CSA) resear...
Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason The numbers from Civic Science are reinforced by new data from Parks Associates, which shows the average...
