The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most recognizable IoT brands to tech-savvy consumers, and the company's recent struggles to bring new products to market and its decision to end support for an IoT hub it acquired two years ago could have a lasting impact on the IoT movement.
At the end of 2015, nearly 20 percent of all U.S. households with broadband connections owned at least one smart home product, according to the research firm Parks Associates. During the next decade, that number is projected to jump to 66 percent as more thermostats, cameras, video doorbells, door locks, lights, controllers and yet-to-be-released smart home products make their way into American households, the company says.
From the article "Google's Nest Struggles Could Set Back The IoT Movement" by Matt Kapko.
On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...
Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...
Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...
Out with the old and in with the high-tech. A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now w...
