Providing market intelligence for more than 35 years

In The News

Google's Latest Plan to Take Over Your Living Room

By almost any measure, Chromecast has been a hit. Among dedicated streaming devices, it was the second-most popular in the U.S. in 2014, capturing about 20% of the market according to Parks Associates. Worldwide, it's been even more popular. Earlier this month, research firm Strategy Analytics reported that Chromecast was the top-selling streamer in the world in 2015, selling some 14.7 million units. To date, Google has sold about 27 million Chromecasts in two and a half years. In contrast, Amazon has sold fewer than 10 million Fire TV devices. Apple has sold about 37 million Apple TV units, but has been selling its device for far longer -- about 9 years.

From the article "Google's Latest Plan to Take Over Your Living Room" by Sam Mattera.

Previously In The News

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...

The TV Antenna Rises Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

People Who Watch More Alternative Video Watch Less Pay TV: Parks

While much research has been devoted to the amount of subscription and transactional video people watch, less attention has been given to the rest of the video ecosystem—the short-form YouTube and Vim...

Roku is Making TV Speakers, But They Only Work with Roku TVS

The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...