Providing market intelligence for more than 35 years

In The News

Google Pushes For Bigger Role In Smart Homes

“The Google assistant not only knows about the world, it will also stand apart with how well it gets to know you over time, with your permission of course,” said Mario Queiroz, a Google vice president of product management.

Even though few people own smart-home devices, like Google’s Nest thermostat, some analysts are bullish that this will become a major tech market in the future. Just 19 percent of U.S. broadband households have smart-home devices, according to a report this year by research firm Parks Associates.

“Adoption of the connected lifestyle continues to expand as the supporting technologies mature and the value propositions of smart, connected devices and streaming services are better understood by consumers,” said analyst Brad Russell with Parks Associates.

From the article "Google Pushes For Bigger Role In Smart Homes" by Wendy Lee.

Previously In The News

Pay-TV, OTT partnerships shake up competitive landscape

Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...

Roku beats Q1 estimates as linear TV dies out

Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...

PeerLogix sees momentum from demand-side integration

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...

HomePod Gets Multi-Room Audio Chops With iOS 11.4

The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...