Providing market intelligence for more than 35 years

In The News

Google May Have Pixel Chromebook Showcase, Tiny Home in the Works

Google's introduction of a "little brother" for its Home smart speaker is a much-expected move, said Brad Russell, a research analyst at Parks Associates.

"They need a low-cost entry point for consumers that aren't already in the space," he told TechNewsWorld.

One of the goals of these product lines is ubiquity in the home, Russell pointed out.

"The reason Amazon's Dot has been so successful is not just because it's cheap -- it's because you can afford to put one in every room if you choose to," he said.

From the article "Google May Have Pixel Chromebook Showcase, Tiny Home in the Works" by John P. Mello, Jr.

Previously In The News

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...

5 Top Residential Security Trends to Watch in 2023

The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...

Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...