Google's introduction of a "little brother" for its Home smart speaker is a much-expected move, said Brad Russell, a research analyst at Parks Associates.
"They need a low-cost entry point for consumers that aren't already in the space," he told TechNewsWorld.
One of the goals of these product lines is ubiquity in the home, Russell pointed out.
"The reason Amazon's Dot has been so successful is not just because it's cheap -- it's because you can afford to put one in every room if you choose to," he said.
From the article "Google May Have Pixel Chromebook Showcase, Tiny Home in the Works" by John P. Mello, Jr.
One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...
In the period of just one year, big-box retailers including Best Buy, Lowe’s, Apple, Target and Sears, dramatically increased shelf space and visibility for smart-home devices. Even Whole Foods, acqui...
