Google's introduction of a "little brother" for its Home smart speaker is a much-expected move, said Brad Russell, a research analyst at Parks Associates.
"They need a low-cost entry point for consumers that aren't already in the space," he told TechNewsWorld.
One of the goals of these product lines is ubiquity in the home, Russell pointed out.
"The reason Amazon's Dot has been so successful is not just because it's cheap -- it's because you can afford to put one in every room if you choose to," he said.
From the article "Google May Have Pixel Chromebook Showcase, Tiny Home in the Works" by John P. Mello, Jr.
If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...
Cord cutters are buying antennas to save money by cutting their monthly pay-TV services—and they’re doing it in large numbers. New consumer research from Parks Associates shows that the percentage of...
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...
