Providing market intelligence for more than 35 years

In The News

Google Makes Up 23% Of US Streaming Devices Sold In 2014

Google’s Chromecast may have been the most popular streaming device of its kind for some time, but that no longer seems to be the case. This shouldn’t be especially surprising given that there are a handful of other options out there now which take the form of an HDMI dongle that plugs directly into your TV, most notably Amazon’s Fire TV Stick, and ROKU’s 3500R streaming stick. That’s also in addition to other streaming devices like the Amazon Fire TV, ROKU’s other streaming media boxes and Apple’s Apple TV. According to a recent report from Parks Associates, the streaming media device brand which holds the top spot is actually ROKU , with Google trailing close behind in second and Amazon coming behind them both at number three.

All together the three devices reportedly make up a total of 86% of sales of the streaming device market, but separately ROKU’s devices hold about 34 percent while Google takes up 23 percent. Amazon’s percentage isn’t listed but the chart shows that they clearly come in ahead of Apple, and the four companies mentioned are the only four brands reported according to Parks Associates. It’s worth mentioning these are also recorded sales and shipment numbers from the year of 2014 so they could be plenty different based on this year’s number of sales for each brand.

From the article "Google Makes Up 23% Of US Streaming Devices Sold In 2014" by Justin Diaz.

Previously In The News

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...

A ‘move-in-ready' house now means smart home devices are inside

For a home or apartments to be move-in-ready today, smart devices of all kinds need to be part of the space for 25 percent of U.S. broadband customers, according to new research from Parks Associates....

Smart home devices have a big data problem, and it's growing

That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...