Even if Google can get past those branding issues, success is far from guaranteed. Leichtman Research Group reported in June that 80% of U.S. households have at least one connected TV device already, and a survey last year by Parks Associates found that Roku and Fire TV are by far the most popular makers of streaming media players in the United States. Worldwide, Roku and Amazon have 43 million and 40 million active users, respectively. It’s a saturated market, which means Google will have to convince a lot of folks to switch platforms.
From the article "Google is finally ready to fight Roku and Amazon in the streaming wars" by Jared Newman.
The war for the couch potato. The latest survey of Internet video boxes found Roku in command, with 39% of the market, and Amazon in second, with 30%. That left Apple and Google fighting over a shrink...
So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...
Still, Peacock ranks eighth among the major subscription streaming services, with only 10% of broadband households reporting that they pay for one of Peacock's two subscription services, according to...
The company updated the infrastructure, upgrading its Apple TV device that brings internet video to the living room screen in the fall of 2017 to add support for cinematic 4K video and make it easier...
