Even if Google can get past those branding issues, success is far from guaranteed. Leichtman Research Group reported in June that 80% of U.S. households have at least one connected TV device already, and a survey last year by Parks Associates found that Roku and Fire TV are by far the most popular makers of streaming media players in the United States. Worldwide, Roku and Amazon have 43 million and 40 million active users, respectively. It’s a saturated market, which means Google will have to convince a lot of folks to switch platforms.
From the article "Google is finally ready to fight Roku and Amazon in the streaming wars" by Jared Newman.
Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
With the launch of the TV app on Roku, Apple expands the potential audience of Apple TV Plus significantly. Roku is the most popular streaming media platform, with 39% of the installed base of media s...
