Even if Google can get past those branding issues, success is far from guaranteed. Leichtman Research Group reported in June that 80% of U.S. households have at least one connected TV device already, and a survey last year by Parks Associates found that Roku and Fire TV are by far the most popular makers of streaming media players in the United States. Worldwide, Roku and Amazon have 43 million and 40 million active users, respectively. It’s a saturated market, which means Google will have to convince a lot of folks to switch platforms.
From the article "Google is finally ready to fight Roku and Amazon in the streaming wars" by Jared Newman.
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PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...
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Research firm Parks Associates claims that the content of a streaming video service is less important than the user interface design and how easy it is to find something to watch. The report comes ahe...
