Even if Google can get past those branding issues, success is far from guaranteed. Leichtman Research Group reported in June that 80% of U.S. households have at least one connected TV device already, and a survey last year by Parks Associates found that Roku and Fire TV are by far the most popular makers of streaming media players in the United States. Worldwide, Roku and Amazon have 43 million and 40 million active users, respectively. It’s a saturated market, which means Google will have to convince a lot of folks to switch platforms.
From the article "Google is finally ready to fight Roku and Amazon in the streaming wars" by Jared Newman.
The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...
The number of U.S. broadband households subscribing to two or more OTT services has more than doubled since 2014, according to a new study by streaming media tracker Parks Associates. Nearly half — 4...
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...
