Providing market intelligence for more than 35 years

In The News

Google Home now has a screen — and, soon, Spotify

The small, candle-shaped speaker equipped with the artificial-intelligence personal helper Google Assistant, has sold about 300,000 units since hitting the market in October, according to research and consulting firm Parks Associates. But it remains a distant second to Amazon’s Echo which sold 14 million units in 2016 and expected to do better this year.

“They’re out for domination and being the biggest and best,” Parks Associates analyst Brad Russell said. “People are familiar with Google, and they want the experience to cut across interfaces. And Google wants to be the user interface of choice, no matter where you are or what you’re doing.”

From the article "Google Home now has a screen — and, soon, Spotify" by Nicholas Cheng.

Previously In The News

Research: 68% US homes watch NFL

The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...

Roku IPO a Success, Despite Gaining Little Revenue From YouTube or Netflix

Amazon, for example, is able to sell its own TV streaming products as well as market and promote those products more prominently on its official website. But user trends favor the company’s services....

Research: 97% smart speaker homes own one device brand

Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...

Parks: ‘UK cord cutters could double’

Research from Parks Associates finds that the percentage of UK broadband households stating that they are likely to cancel their pay-TV service has increased to 24 per cent in late 2018 from 12 per ce...