"Thursday Night Football" could soon share screen time with your Aunt Vera's pictures of Cabo. Facebook, the world's largest social network, is reportedly in talks with the National Football League for streaming rights for the Thursday games.
A matchup of the titans of tech and TV would mark a watershed moment for the media and Silicon Valley, whose leading companies are flush with cash and hungry for premium content to attract more eyeballs and ad dollars.
The NFL, in turn, could use those deep pockets to help push up the bidding for its Thursday games, which were introduced 10 years ago.
"The more customers, the higher price the NFL can command," said Brett Sappington, director of research at Parks Associates. "For Facebook, the NFL would drive huge volumes of consumption to get advertising and data. Facebook has to remain relevant. With other social media platforms emerging, Facebook has to push the envelope."
From the article "Google Hires 4Chan Founder To Take On Social" by David Pierson.
Last year, research firm Parks Associates said that Amazon, Apple, Google and Roku accounted 86 percent of streaming devices sold in 2014. Moreover, the firm estimates that 86 million streaming media...
Internet of things, monitoring for insurance and mobile wallet expansion are three of the key emerging smartwatch app trends found in research by Parks Associates. Leading Smart Watch Apps: Insights i...
The wider Smart Home business is also finding an audience. The category is expected to grow 41 per cent YoY in the US, to 40.8 million units in 2018, earning $4.5 billion. According to smart energy re...
How can the health-care industry create incentives and provide technology to get more Americans to live healthier lifestyles? That was the key question at the Connected Health Summit this week in San...
