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Google developing next-gen Chromecast streamer

March 10, 2020

digital content

Turning the new Chromecast into a fully fledged Android TV device could also be an important retail addition as Google attempts to cut into the streaming platform lead of Roku (36.9 million active accounts at the end of 2019) and Amazon's Fire TV (about 40 million active users). According to a Parks Associates study from the fall of 2019, Chromecast made up just 11% of the US media streaming device market, down from 21% three years earlier.

From the article "Google developing next-gen Chromecast streamer" by Jeff Baumgartner.

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"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...

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