Turning the new Chromecast into a fully fledged Android TV device could also be an important retail addition as Google attempts to cut into the streaming platform lead of Roku (36.9 million active accounts at the end of 2019) and Amazon's Fire TV (about 40 million active users). According to a Parks Associates study from the fall of 2019, Chromecast made up just 11% of the US media streaming device market, down from 21% three years earlier.
From the article "Google developing next-gen Chromecast streamer" by Jeff Baumgartner.
Roku is still ahead of Amazon Fire TV in the U.S. streaming player market, according to May 2018 figures from Parks Associates. And Roku is taking advantage of that through the launch of its own ad-su...
“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....
Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...
“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...
