Turning the new Chromecast into a fully fledged Android TV device could also be an important retail addition as Google attempts to cut into the streaming platform lead of Roku (36.9 million active accounts at the end of 2019) and Amazon's Fire TV (about 40 million active users). According to a Parks Associates study from the fall of 2019, Chromecast made up just 11% of the US media streaming device market, down from 21% three years earlier.
From the article "Google developing next-gen Chromecast streamer" by Jeff Baumgartner.
Perhaps the bigger surprise is that more haven’t exited the market — yet. “We’re finding that there are many services that are … getting enough subscribers just to be able to be sustainable,” Brett Sa...
“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...
According to research from Parks Associates from this past May, Roku led all of its competitors in sales from first quarter 2015 to first quarter 2016, with its set-top boxes accounting for 30% of the...
While the home is shaping up to be the battleground, cable operators and other service providers are jostling to position themselves as the aggregation and management point of this emerging class of s...
