The numbers also suggest customers, at least in the United States, have begun to pick Roku and Amazon over Google. A study by Parks Associates found that the Chromecast now makes up only 11% of the media streaming device market — a worrying drop from 21% three years ago. Meanwhile, Roku and Amazon have witnessed dramatic growth and represent 39% and 30% of the total share respectively.
From the article "Google continues to ignore the Chromecast, the best product it ever made" by Shubham Agarwal.
Interactive streaming sounds great on the face of it—lean-forward experiences offer levels of engagement that passive viewing can’t compete with. However, according to Parks Associates’ Jennifer Kent,...
The streaming device manufacturer, and operator of The Roku Channel streaming service ended the third quarter of 2024 with 85.5 million streaming households, and according to data compiled by Parks As...
Parks Associates reports that among smart TV owners, which includes 66% of all U.S. internet households, more than 37% say Samsung is the brand used most often in the home. Many consumer electronic...
Parks Associates research finds that Samsung and LG combine to capture more than half of the U.S. smart TV market. According to consumer technology research firm Parks Associates, the majority of U...
