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June 10, 2016
According to a Parks Associates report, Roku was the leading video streaming device in the U.S. followed by Chromecast and Apple TV in 2014.
"The research finds Roku is still the leading brand with 29% of sales, but Google Chromecast (20%) has supplanted Apple TV (17%) in second place," said the report.
From the article "Google Chromecast Bests Apple TV In Sales, Researcher Says" by Sumit Passary.
"Over the past 18 months and longer we've seen a renaissance in live content, and a lot of that content is moving online with consumer habits," said Brett Sappington, senior director of research at Pa...
Yahoo still commands a huge audience. Nearly 1 billion people visit a Yahoo website every month. While content is a risky business, analysts believe it's a way to keep customers engaged. "Verizo...
Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. “Over the past two-and-a-half years, Roku has expa...
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