In other news, new research from Parks Associates that came out during CES 2023 has shown that 63 percent of U.S. households with internet access own a smart TV – a 38 percent increase from 2015. Additionally, the research also shows that 87 percent subscribe to at least one streaming service. This is most likely due to many large companies, such as Amazon, Apple and Google, building smart home controls into TV control platforms.
From the article, "Google Adds New Tools for Retailers to Cloud Platform," by Killian Meara.
With a 37 per cent market share, according to Parks Associates research, Roku is essential to YouTube TV’s bring your own device strategy. The more pricey Apple TV will bring in far fewer new homes, b...
Last year, research firm Parks Associates found that 16 percent of U.S. households with broadband admitted either borrowing video log-ins or sharing their own credentials. For many people under 40, sh...
A new industry report from Parks Associates released Thursday shows that construction of zero net energy (ZNE) homes increased by 75% from 2016 to 2017. According to Home Energy Management: Road to...
The firm has built a reputation for inexpensive, simple television accessories and leads Amazon’s Fire TV, Google’s Chromecast and the Apple TV in the U.S. market, according to research company Parks...
