In other news, new research from Parks Associates that came out during CES 2023 has shown that 63 percent of U.S. households with internet access own a smart TV – a 38 percent increase from 2015. Additionally, the research also shows that 87 percent subscribe to at least one streaming service. This is most likely due to many large companies, such as Amazon, Apple and Google, building smart home controls into TV control platforms.
From the article, "Google Adds New Tools for Retailers to Cloud Platform," by Killian Meara.
Most consumers haven't caught IoT fever yet. "New research from Parks Associates indicates that just 36% of US broadband households have one smart home device, a percentage that decreases if all house...
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in resp...
While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...
