There's climbing demand for virtual doctor visits. A recent survey by Parks Associates finds that Americans are increasingly interested in telemedicine and virtual doctor visits, especially following a hospital stay. In fact, "60% of U.S. broadband households are interested in remote care that would take place online or by telephone," according to the report. Other interest areas for virtual care include ongoing treatment for chronic conditions.
From the article "Goldman’s Biogen ‘Conviction,’ New UnitedHealth CEO, Virtual Doctor Visits" by Clifton Leaf and Sy Mukherjee.
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“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...
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