At this pace, the total 360/VR camera category will be a “niche within a niche” of the larger action camera market, Gill predicted. Greater adoption is currently inhibited by the cost and hassle of purchasing additional hardware such as memory and storage, Gill said, plus the accessories and software needed to view and edit spherical content.
Consumer familiarity with virtual reality in general is also fairly low. In a recent survey, the research firm Parks Associates found that over 60 percent of U.S. broadband households knew “little or nothing about virtual reality.”
From the article "Going Deep: Can 360 Imaging Take Off?" by Greg Scoblete.
But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue's numbers are harder to get a handle on, but it's not on the list of top 10 most...
Despite all of the talk surrounding smart, connected homes and the Internet of Things, according to analysts and research firms, the only area where the technology is really gaining traction with cons...
Streaming is continuing to replace other forms of viewing. As pay-TV subscriptions continued to wane in 2020, the number of households subscribing to multiple streaming services reached 61%, up from 4...
And companies are already catching on. Amazon, Apple, and Roku (ROKU) allow consumers to buy individual channels through their platforms that they can pay for through a set billing option and view usi...
