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June 13, 2018
If any further evidence was needed that living room streaming is now mainstream, consider the following forecast released today by research company Parks Associates: By 2022, over 265 million households worldwide will subscribe to an over-the-top (OTT) video service. Many of those households will pay for multiple services, so Parks estimates they will have over 400 million subscriptions in total.
Parks has seen a steady increase in the sales of connected TVs and streaming media players since 2010. Adding voice control to these devices will be the next major offering.
From the article "Global OTT Subscription Market to Grow to Over 400M by 2022" by Troy Dreier.
The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share, and it seldom discounts its pri...
The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...
This year, Prime Video will air Woody Allen's first-ever TV series, as well as another season of its critically acclaimed alternative-history series, "The Man in the High Castle." In December, it crea...
That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...
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