Providing market intelligence for more than 35 years

In The News

Global government spending on Internet of Everything skyrockets

Tom Kerber, an analyst at Dallas-based Parks Associates, believes many governments struggle with getting funding for IoT initiatives and must prove how they can help lower costs or improve revenue.

“The approval process in the public sector can be a challenge,” Kerber says. “Many different verticals within the public sector such as water and electricity can benefit from a combined infrastructure but are used to working independently. The very bureaucratic process has to be adjusted to take advantage of the opportunities that present themselves.”

From the article "Global government spending on Internet of Everything skyrockets" by Mary Ann Azevedo.

Previously In The News

TV antenna use surges amid coronavirus outbreak

That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...

Apple releases new streaming TV devices with lower prices

Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....