The panelists were all in consensus that VR is not a just a temporary hype and will continue to grow. Recent study from Parks Associates revealed that 2.3M households in US already own a VR headset, so we will continue to see more companies introducing supporting devices and related technologies. Gaming applications are a major driver of VR adoption, as well as the widely popular 360 videos that are available online, including a lot of user generated content.
Connections conference celebrated its 20th anniversary. It has expanded its focus over the years, covering a wide array of topics relating to the connected home, including smart-home, IoT, content delivery as well as wearables and connected cars.
To find out more about out insights on the topic, visit our post on Parks Associates Industry Insights blog.
From the article "Giraffic Speaks At The 20th Connections US Conference By Parks Associates" by www.giraffic.com
“It’s no surprise that the tech giants like Google, Amazon and Samsung have moved into this product category,” says Brad Russell, research director at consulting company Parks Associates. “Home networ...
Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...
The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...
Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...
