Even though major commercial security companies like ADT are still leading the home security market, low-cost solutions are on the rise and retailers play a major role in their adoption. According to a recent survey from Parks Associates more than 40 percent of U.S. broadband households plan to purchase a smart home device in the next 12 months.
From the article "Get Smart: What Retailers Need To Know About Selling Home Automation" by Mark Honeycutt.
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New data from research firm Parks Associates found that 46% of cable TV subscribers find emerging home control and interactive features, provided through their TV service, appealing or very appealing....
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The smart home market continues to grow, with Parks Associates announcing at CES that 42% of U.S. internet households now have one or more smart home devices. In a December 2023 press release, mark...
