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August 18, 2016
"The most important demographic factor in terms of mobile app usage continues to be age," said Harry Wang, Senior Director of Research at Parks Associates. "Millennials have higher usage rates for nearly every smartphone activity compared to Generation Xers and baby boomers, and their mobile app-first habits for completing day-to-day tasks are the catalysts for market innovations from Uber to Instacart to Venmo."
From the article "Generation App Gap: Millennials' Tech Embrace Dwarfs Boomers, Xers" by Rick Smith.
Recent research from Parks Associates reveals the important sales channel relationship legacy pay-TV providers like Comcast have become to Netflix. Just over 20%, or one in five, of pay-TV subscribers...
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People who use their smartphones to watch more than six hours of video per week are more likely to cut the cord during the next year than those who watch 2.5 hours, according to Parks Associates. The...
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