"The most important demographic factor in terms of mobile app usage continues to be age," said Harry Wang, Senior Director of Research at Parks Associates. "Millennials have higher usage rates for nearly every smartphone activity compared to Generation Xers and baby boomers, and their mobile app-first habits for completing day-to-day tasks are the catalysts for market innovations from Uber to Instacart to Venmo."
From the article "Generation App Gap: Millennials' Tech Embrace Dwarfs Boomers, Xers" by Rick Smith.
The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...
Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...
Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...
Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...
