Providing market intelligence for more than 35 years

In The News

Geeks will bring tech support to your front door

The U.S. tech support industry makes about $30 billion in annual revenue, according to research by Parks Associates, a consulting firm. With the Internet of Things — devices such as thermostats, locks and hot water heaters that are connected online to gather and share data — the need for home service is expected to grow.

From the article "Geeks will bring tech support to your front door" by Healther Somerville.

Previously In The News

Epix Enters the Direct-to-Consumer Streaming Fray

Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Asso...

TV antennas are making a comeback in the age of digital streaming

Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...

Confused by all those streaming services? This app is here to help

A Parks Associates survey found that 31% of households had four or more streaming subscriptions in the third quarter of last year, up from 14% a year earlier. The number of streaming platforms has pas...

CuriosityStream Expands Its OTT Video Model

The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...