Providing market intelligence for more than 35 years

In The News

Geeks will bring tech support to your front door

The U.S. tech support industry makes about $30 billion in annual revenue, according to research by Parks Associates, a consulting firm. With the Internet of Things — devices such as thermostats, locks and hot water heaters that are connected online to gather and share data — the need for home service is expected to grow.

From the article "Geeks will bring tech support to your front door" by Healther Somerville.

Previously In The News

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...