Providing market intelligence for more than 35 years

In The News

Gaming Has Never Been More Popular, But Is The Age Of The Console Over?

The majority of US and European homes currently have a PlayStation or Xbox nestling under the television but according to Parks Associates, fewer than 50 percent of US homes will still have one by 2019.

What's more, in some European countries, the trend is at a more advanced stage -- game console penetration in French homes, for example, has already dropped from 59 to 49 percent over the past three years.

From the article "Gaming Has Never Been More Popular, But Is The Age Of The Console Over?" by www.metronews.ca

Previously In The News

Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one i...

Parks: Video Streaming Providers Battle 50% Churn

Video streamers and legacy pay-TV companies are seeing more competition than ever, which led to a 50% churn rate in 3Q 2023, according to research from Parks Associates. Annual churn among all over-th...

How Many E-Gadgets Per Household?

The answer: 17, per research released at the CES 2024 trade fair by Parks Associates.  That’s up from eight as recently as 2015. The international market research and consulting firm’s latest Consu...

At CES 2024's #RoborockTechTalk, The Future of Smart Home Cleaning Appears Fresh

In a recent report, research firm Parks Associates found that U.S. households had an average of 17 connected devices in the third quarter of 2023. From the article, "At CES 2024's #RoborockTechTalk...