The majority of US and European homes currently have a PlayStation or Xbox nestling under the television but according to Parks Associates, fewer than 50 percent of US homes will still have one by 2019.
What's more, in some European countries, the trend is at a more advanced stage -- game console penetration in French homes, for example, has already dropped from 59 to 49 percent over the past three years.
From the article "Gaming Has Never Been More Popular, But Is The Age Of The Console Over?" by www.metronews.ca
Parks Associates, a leading market research and consulting firm, has announced significant findings about those streaming content in their latest study, “The Viewer Journey: Navigating Streaming Optio...
Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found. That finding is in keeping with similar research from Parks Associates that found that the pe...
About 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand service (AVOD) at least once a week, ac...
New data compiled and analyzed by Parks Associates shows that average video viewing time in households in the United States has risen to 43.5 hours per week across all devices, but its numbers also sh...
