Gaming console manufacturers know they face an uphill battle as the mobile gaming market continues to steal consumers’ attention. But a series of reports from Parks Associates shows just how much trouble the Big Three (Sony, Microsoft, and Nintendo) face both in the U.S. and the western part of Europe.
In their new European research report, Parks found a steady decline in gaming console adoption in France, Spain, and the U.K., while it remained flat in Germany. The research firm pointed to the continued adoption of mobile gaming as well as the availability of gaming on streaming media devices as key drivers of the decline.
From the article "Gaming Console Adoption In Steep Decline In U.S., Western Europe" by Rob Stott.
“Having smart home devices pre-installed in the home creates an immediate opportunity to demonstrate specific value propositions in safety, energy management and convenience,” stated Patrice Samuels,...
Month-to-month digital media analysts continue to follow “churn” issues — entertainment consumers who drop or add services. A 2018 Parks Associates report says about 18% of U.S. broadband households c...
Finding the right streaming formula is a key test for Fox, even if it’s still early days. Fox Nation currently has 200,000 to 300,000 subscribers, according to research firm Parks Associates. (Compare...
A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with p...
