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According to research released this week by Parks Associates, Apple and Samsung own more than 76 percent of the U.S. smartphone market, widening their lead over also-rans LG and Motorola. While Google made a splash with its Pixel phone and is running ads for its Pixel 2, as of August, it had less than 1 percent of the market. Moreover, Apple’s newest flagship that some pundits are already calling a potential game changer, the $1,000 iPhone X, hits stores Friday.
From the article "Gamer gear maker Razer jumps into smartphone market against Apple, Samsung" by Benny Evangelista.
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
CE Pro sister publication Security Sales & Integration recently revealed security and smart-home statistics from its annual Residential Market Report. Researched with Parks Associates, and now in its...
Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...
As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...
