Providing market intelligence for more than 35 years

In The News

Gamer gear maker Razer jumps into smartphone market against Apple, Samsung

According to research released this week by Parks Associates, Apple and Samsung own more than 76 percent of the U.S. smartphone market, widening their lead over also-rans LG and Motorola. While Google made a splash with its Pixel phone and is running ads for its Pixel 2, as of August, it had less than 1 percent of the market. Moreover, Apple’s newest flagship that some pundits are already calling a potential game changer, the $1,000 iPhone X, hits stores Friday.

From the article "Gamer gear maker Razer jumps into smartphone market against Apple, Samsung" by Benny Evangelista.

Previously In The News

Beyond The Statistics: What Smart Home Users Really Think

Parks reported that 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices, but how is that population of users engaging wi...

One-Quarter Of Millennial-Led Households Are OTT-Only: Parks

Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 pe...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...