Well, today the global OTT market of 218 million video subscribers is large and they have quite significant and growing tailwinds, which is according to the study from Parks Associates which has released this year. Also according to 2015 study completed by Bespoke, streaming is far in a way to prefer method of watching movies. 48% of the survey responded and prefers streaming more than double of those who prefer cable satellite or DVDs.
From the article "GAIA: Under-The-Radar Hyper-Growth 5-Bagger" by www.valuewalk.com
The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...
Brett Sappington, senior director of research at Parks Associates, said: “Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new se...
OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data. Parks Associates notes that adoption of OTT video subscriptions h...
Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or en...
