For home builders, home technology ranging from security, safety, comfort, lighting, and environment systems, to appliances, to infotainment, to linkages to others (humans, things, networks, etc.), the prefer-vs.-pay-for debate includes a subtle though powerful third factor, a triangulatior question. Namely, beyond the question of what people say they'd prefer, and what they'd agree to pay for, it's more and more often going to be a question of what they expect.
Parks Associates research director Brett Sappington was on hand this week at our BUILDER Connections event in Dallas, to address some of the " Trend Vs. Fad" questions and observations about home technology and new home design, engineering, and functionality.
One of Sappington's key points was this. Believe it or not, people are not even especially aware when it comes to "smart home" as an offering. Here's Parks' data on people's "familiarity" with the concept.
From the article "Future-Proofing New Homes" by John McManus.
Around 60 percent of U.S. broadband households are concerned about the security of smart home devices, including 45 percent who are very concerned, according to a recently released white paper from Pa...
Parks Associates Senior Director of Research Brett Sappington pointed out that the services premium tier offers up to four concurrent streams and access to Ultra HD viewing, while the basic option onl...
As changes in the pay-TV industry continue to disrupt traditional providers, organizations will begin to incrementally establish a new data-centric culture. In large, established organizations, cultur...
Home surveillance cameras—from Ring, Nest, Arlo and others—are the eyes and ears of many neighborhoods. Around 14% of U.S. households with broadband have installed an internet-connected camera, accord...
