For home builders, home technology ranging from security, safety, comfort, lighting, and environment systems, to appliances, to infotainment, to linkages to others (humans, things, networks, etc.), the prefer-vs.-pay-for debate includes a subtle though powerful third factor, a triangulatior question. Namely, beyond the question of what people say they'd prefer, and what they'd agree to pay for, it's more and more often going to be a question of what they expect.
Parks Associates research director Brett Sappington was on hand this week at our BUILDER Connections event in Dallas, to address some of the " Trend Vs. Fad" questions and observations about home technology and new home design, engineering, and functionality.
One of Sappington's key points was this. Believe it or not, people are not even especially aware when it comes to "smart home" as an offering. Here's Parks' data on people's "familiarity" with the concept.
From the article "Future-Proofing New Homes" by John McManus.
Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates. The research firm says that tracking...
That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's...
We also spent some time discussing a new Parks Associates study that surveyed 10,000 homes to identify the growth in smart home tech. Doorbells and locks were the fastest growing category this year, w...
The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...
